Google AdWords for Beginners: A Do-It-Yourself Guide to PPC Advertising Rabazinski, Corey (Author)

Google AdWords expert Corey Rabazinski lays out the fundamentals of AdWords, how it works, why it works, and the proven techniques that you can use to make it work for you and your business. Additionally, Google AdWords for Beginners details an eight-step blueprint that has consistently delivered positive results for companies, big and small. You’ll be armed with the knowledge to launch profitable campaigns or drastically improve an existing one